I’ve seen firsthand how much the spaces around us shape our behaviors.

In my PhD research, I studied the science of habit formation—what makes habits stick and what makes them fade away. I became fascinated by a bunch of studies that have shown how your environment strongly influences your behavior. Most research in this area focuses on things that happen on a large scale, like how to design grocery stores so you make more impulse purchases, how to position and design soda bottles so people buy more, and how to make fast food the default for busy families.

I realized that these principles guide so much of our behavior and that it's a shame that people are not being empowered to use these impactful findings in their own lives.

So I started a professional organizing business. I wanted to gain a deeper understanding of how people interact with their homes and ways people can optimize their space to align with their goals and values.

And now, I'm able to offer impactful transformations to more people through my YouTube videos, workshops, and online coaching.